Diane Ellis, 55, former Brooks Bros. president and chief operating officer, will lead the New Albany-based apparel retailer beginning Aug. 26. She replaces Linda Heasley, who left The Limited in February to become CEO of plus-size retailer Lane Bryant.
“Diane brings an impressive track record of success in both specialty retail and mass retail,”Scott King, senior managing director of Sun Capital Partners and a board member of The Limited, said in a statement. “Her expertise in consumer behavior, branding, and store operations will add energy and momentum to the exciting initiatives underway at The Limited.”
Ellis was an executive at Brooks Bros. for six years. While at that retailer, she helped revamp stores and oversaw such departments as information technology, human resources, retail and outlet stores, planning and allocation, product development, sourcing, supply chain, e-commerce and finance.
Ellis has “a bulletproof resume and experience in consumer products and specialty retail,” said Matt Wilson, who follows retail for SBC Advertising.
Ellis was one of the leaders at Brooks Bros. who successfully introduced the brand to a new generation of consumers and helped it branch out into women’s and children’s apparel, Wilson said.
“She will be a super-sharp leader,” Wilson said. “She knows both sides of the house from operations and finance to merchandise assortment and marketing. She’ll work with a similar footprint with The Limited at 259 stores; Brooks Brothers has about 300 stores in the U.S. and internationally, plus a vibrant online and catalogue business
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