What Are Customers?

 



 

Customers are very important people here at J.B. Hunt.

In person, on the phone, and in correspondence. 

 

Customers are not dependent on us.

We are dependent on them.

 

 

Customers are not an interruption of our work;

They are the purpose of it.

We are not doing them a favor by serving them:

They are doing us a favor by giving us the opportunity.

 

Customers are not outsiders to our business;

They are the most vital part of it.

 

 

Customers are not cold statistics-

Names on the computer screen or ledger sheets.

They are flesh-and-blood human beings

With feelings and emotions like our own.

 

Customers are not always right,

But they are always customers.

 

Customers are always welcomed guests

And should be treated as special guests.

 

 

Customers are people who bring us their wants.

It's our challenge to serve them cheerfully and equitably.

So they will return to enjoy our Customer Value Delivery.

Again and again and again.