Ohio Governor John Kasich on Wednesday said Les Wexner, founder of Columbus-based L Brands Inc., which owns Victoria’s Secret and Bath & Body Works, has agreed to help sell Ohio, which the governor said is overlooked.
While California has an ocean, the Buckeye State’s charms often aren’t discovered unless someone moves there and “the cool factor matters,” Kasich said.
“I don’t know whether we’re going to have a Victoria’s Secret-type marketing plan for Ohio, but it isn’t a bad thought, is it?” Kasich said during a year-end review event with legislative and Ohio Chamber of Commerce leaders.
Governor Kasich wants Limited Brands Chief Executive Les Wexner, whose retail empire includes the lingerie peddler, to lead a marketing campaign for Ohio, as Northeast Ohio Media Group's Jeremy Pelzer notes.
No comments:
Post a Comment