A major pet supply chain, Pet Supplies Plus, is targeting St. Louis as a growth market.
The Michigan-based company is looking to add up to 15 locations in the St. Louis area in the next five years, officials said. Already, there is one Pet Supplies Plus location here, on Manchester Road in Ballwin.
Company officials estimate that each store creates between 10 and 20 jobs, and prompts $250,000 in local development contracts. The average startup cost, per store, is between $608,300 and $1.4 million. The franchise fee is $40,000 for a single store.
Company executives are seeking single unit and multiunit franchisees, officials said.
The St. Louis expansion comes as Pet Supplies Plus looks to nearly double its number of stores in the next five years.
In the case of Pet Supplies Plus, founders Jack Berry and Harry Shallop opened the first Pet Supplies Plus store in 1988 in Redford, Mich. They started partnering with franchisees in 1991 and today, the Livonia, Mich.-based company today has 280 locations in the Midwest and East Coast.
Overall, pet food stores are a $15 billion industry, dominated by major players PetSmart (40.1 percent market share) and PETCO (19.7 percent market share), according to research group IBIS World Inc. This past September, IBIS Wold analysts reported that Pet Supplies Plus has $500 million in annual sales, representing about 3.2 percent of the market.
The company “differentiates itself by providing all-natural food products,” analysts wrote.
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